Based on Michael’s best-selling book, Becoming Preferred, this presentation teaches leading edge strategies and tactics that will help you learn how to outposition and outsell your competition. The purpose of this program is to help place you and your company in the preferred position every time.

You will learn how to:
-Become the preferred provider of what you sell
-Become unique and distinct in a crowded marketplace
-Employ the five customer values for maximum profitability
-Bring distinctive value to your customer or client base
-Build long-term economic relationships of trust
-Deliver “high touch” in a “high task” world
-Create added-value to win the price war
-Insulate your customers from competitive erosion

This program focuses on how to identify market stresses and create distinctive value strategies. Companies that apply distinctive value strategies enjoy market prestige, higher margins, prevent competitive erosion and become the leaders in their markets. This program is filled with applicable anecdotes, examples and strategies that will give your organization immediate results.

You might not think that Fax, a technology invented over 100 years ago, would have any relevancy in the telephony over IP world of today, but you would be wrong. Being considered legal documents, faxes are a vital part of the daily operations for many firms and institutions. In the age of converging communications, it becomes essential to provide integrated VoIP and message solutions with transparent faxing. You need to understand where fax is today and where it is going tomorrow. Faxing has evolved, and it will not be going away anytime soon.

In the first half of the presentation, Veeda Software will review how T.38 improves the reliability of IP faxing and why you should care. We will explore the options available for service providers, enterprise software suppliers, and end users. Veeda Software has been involved with cutting edge fax solutions that have stood the test of time and will be in the vanguard of tomorrow’s use of that medium.

In the second half of the presentation you will be presented with a case study by Mida Solutions, who have already integrated the Aculab Prosody S T.38 stack into it’s Mida eFramework suite , a comprehensive solution for unified communication in VoIP environments; including in the same platform both voice applications like Voice Mail, IVR, recorders, and now Fax Server functionalities.

Mida FaxServer provides to each user its own virtual fax inbox and outbox, integrated with their email client, with the important advantages that a centralized service can offer in terms of cost saving, productivity, management, storage and security.

The product is based on a regular Microsoft Windows fax driver, enabling sending and receiving fax through the ordinary Windows fax features and tools, without the need to install any additional software to user clients. Thanks to Aculab’s flexible and powerful SIP stack, Mida can now provide Fax over IP services, according to T.38 standard, with a reliable, scalable and only-software solution.

Chris will open ACE with a welcome address reviewing the past year and looking forward to the year ahead. He will reiterate Aculab’s approach to giving investors in our technology, our customers, a return in the short and long term. The address will include confirmation of our product roadmap for the next twelve months – a topic that generates a lot of interest and that will be expanded on further during day 2 of ACE.

This session is intended to give an insight into the world of IP telephony; focusing primarily upon its impact on current global communications, together with a background into its history and an overview of the various standards and terms that have emerged. The session will also include a look to the future of IP telephony, identifying a number of possible scenarios that could materialise.

If you are involved or interested in developing SS7 applications, this practical and interactive SS7 clinic is for you. Join us and your fellow delegates for an in-depth technical forum where you get to choose the major themes for discussion. Throughout the session you will have plenty of opportunity to question Aculab’s team and your peer group of experts. Of course, equipment will be on hand for practical demonstrations; from MTP3 and SIGTRAN M3UA, to ISUP and TCAP, together with the signalling monitor and maintenance APIs. Bring your questions, get some answers and leave better prepared for a successful SS7 project.

Do DSP boards still have a place in today’s IP Telephony environment?
Over the past several years we have seen a migration from DSP based telephony boards to software based host media processing. The continued advance of multi-core processors allows for ever higher port density telephony solutions. But there is a natural fit for dedicated DSP boards. When density is at a premium in terms of both ports/square-inch or ports/Watt, dedicated DSP can save the day. Central Offices and Data Centers have large concerns with the physical foot print and heat dissipation. These are major considerations along with critical performance parameters. DSP based boards are simply the best fit. As good as host media processing becomes, it will not overtake DSPs in terms of performance.

This is a technically focused session, intended to give a comprehensive guide to the use of Aculab’s API’s for IP telephony; both SIP and H.323. It will give developers the information they need to be able to develop IP applications more easily and quickly. It will also highlight the type of applications best suited to the various approaches available.

Eliminate lower level development time using any application language.

Opportunities in telephony markets are changing at an ever increasing speed making it crucial for business owners to maximize their ROI (return on investment) before the next market change occurs.
When a business identifies a new niche opportunity one of the most difficult challenges is to move quickly enough to grow the market presence before competitors get the same idea, and to do so without exceeding the budget. To delay the launch by just a few months can significantly weaken the bottom line, let alone by one or two years – telephony development is often under estimated.

This session will explore the issues of serious telephony development and lay out real world examples of where Whirlwind middleware is being used to build highly customized services in any application language of your choice, while also eliminating the burden of dealing with lower level resource management issues.

This extreme simplicity dramatically reduces development time and cost thereby making easy work of accelerating the ROI on Prosody cards and the telephony opportunity.

This educational session is dedicated to provide the attendees with an introduction to VoiceXML and CCXML scripting languages and the solution design concepts behind these two popular technologies. In addition, the discussion will touch on the pros and cons of VoiceXML designs and illustrations with the real case studies that will be provided.

Speech recognition applications in telephony environments not only require increased processor load but are typically mission critical where "down time" is not an option. To address these variables, a distributed architecture is recommended. While distributed architecture simply means that the computing demand is split across multiple servers, it really enables a variety of benefits to the deploying enterprise.

This talk will cover the key benefits of distributed architecture: redundancy, performance, ability to scale as well as show a real-world example of how this type of architecture can be technically successful for speech applications.

This session will provide a detailed technical insight into the Prosody integration with VoiceXML/CCXML. The discussion will be illustrated with deployment case studies and usage examples. The delegates will be given an opportunity to ask the VoiceXML/CCXML software developer a range of detailed technical questions.

The IP Multimedia Subsystem is hailed as the nexus in the evolution of communications. By adopting a layered architecture that clearly separates application responsibilities from access, transport, policy, and orchestration concerns, IMS promises rich application services, rapid deployment, and enhanced revenue opportunities. But, haven’t we heard this story before? From the “Advanced Intelligent Network” of the past to today’s “open” application interfaces like OSA-Parlay and CAMEL, rich applications and services have been just around the corner for 20 years!

Meanwhile, non-traditional service providers are already delivering rich applications in both the consumer and enterprise space. While traditional service providers can leverage their historic advantages in reliability and ubiquity, non-traditional providers are already leveraging their obvious advantage – a legion of software developers that builds and deploys services in a matter of weeks!

While IMS is a clear improvement over previous network architectures, its ultimate success will depend on its ability to attract and embrace the common developer. This session will explore the strengths and weaknesses of the current IMS architecture through an application developer’s lens. It will examine the concerns of application orchestration, normalisation of signalling, control of media, and the necessity of application delivery platforms masquerading as simple application servers in the IMS architecture.

This session will provide the attendees with an introduction to VoIP security topics, starting with the basics of digital data encryption, its use in real-time media environments, and leading to a discussion of the risks, threats and vulnerabilities. The discussion will cover essential technologies such as SecureRTP (SRTP), secure signalling (SIPS), IPsec, HMAC/SHA-1 and MIKEY.

As businesses begin to address the challenges presented by the transition to IP, the Aculab team has responded to new demands to support its customers and prospects in meeting their business goals. A ‘can do / will do’ attitude, coupled with a team approach that ensures the right resources are deployed at the right time assists our partners in delivering quality solutions. We will reflect on the efforts we have made in making sure Aculab exceeds expectations in terms of technical and commercial support.

This session is a technically focussed workshop, intended for those who are likely to be developing applications that need to be deployed seamlessly on both Prosody X and Prosody S. The workshop will cover the large amount of overlap between the two products before focusing on the remaining elements of difference between programming for hardware-based and host-based solutions.

This technically focused session will demonstrate the simplicity of creating a SIP to TDM gateway using Aculab’s Prosody X cards. During the session, you will develop an understanding of the API calls needed to implement a gateway on Prosody X. There will be ample time dedicated to questions and answers, ensuring you gain maximum benefit from this session.

The triumvirate of Aculab Prosody X architecture, Loquendo’s multi-lingual speech engine and Aizan Technology Enhanced Voice Services delivers a unique solution to a market otherwise unable to meet the needs of all clients. This session will discuss and illustrate a multi-lingual Aizan application, which fully automates the customer interaction, meeting the needs of price, high security, privacy and expedient delivery unavailable through other means. Loquendo’s natural sounding voices deliver front-end richness to the caller experience while being driven by the hard rules of data and processes behind the scenes. This session will bring a practical illustration of high technology and how the convergence of Aculab/Loquendo/Aizan delivers both superior service and extraordinary cost savings to the client. When is a voice service better? When you’re dealing with people – always.

This is a technical session that is intended to provide an introduction to SIP trunking and interoperation with Aculab.

SIP trunking is an alternative to traditional TDM trunking, where the interface is IP rather than T1/E1. While the interface has changed, the end goal of delivering multiple calls to end user equipment remains the same. A variety of traditional and new service providers are offering this service as an option. In order to successfully use this technology, users must understand and be able to accommodate various interoperability prerequisites. There are various ‘real world’ challenges given the infancy of this technology and the medium being used. There are also advantages that include cost of service. This session will elaborate on these topics and more.