Callglide uses Aculab Cloud in Salesforce CRM integration

A cloud-based customer contact solution binding together inbound and outbound communication channels right inside Salesforce CRM

16th May 2017, Milton Keynes, UK – Aculab, a leading provider of deployment proven telephony APIs for the global communications market, is pleased to announce Callglide’s use of Aculab Cloud in its Salesforce CRM integration.

As a Salesforce ISV Partner offering strategic consultancy to businesses, primarily in the financial, retail, communications and public sectors, Callglide understands the needs of the businesses it serves. That understanding led it to develop a customer contact centre solution, based on Aculab Cloud APIs, and which binds together all inbound and outbound communication channels, right inside Salesforce CRM.


Using Aculab Cloud, Callglide’s tightly integrated Salesforce solution is linked to customer records within the CRM, with Aculab Cloud providing local numbers, low call rates and underpinning many productivity features.

Requiring no equipment purchase, Callglide offers businesses an easy to deploy, sophisticated, and scalable telephony component that already has added value to several organisations using Salesforce CRM. Callglide’s ‘knowledge base’ integration means that the visibility of customer records aligned with calling activity is routine, presenting a single user interface, from which the payback of greater productivity has been achieved. Users initiating calls directly from within the CRM, for example, have naturally seen significant efficiency gains.

According to Peter Ryan, CEO of Callglide, they decided to use the Aculab Cloud platform for its Salesforce CRM integration, because it’s based on Aculab’s deployment proven telephony software. “That gave us a huge confidence boost, right from the start,” stated Ryan, continuing, “and furthermore, its scalable, pay-as-you-go model was exactly what we wanted to be able to build in to our Salesforce customer offering. Aculab supported us with an up front consultative approach, and provided excellent guidance and support throughout.”

“We are delighted that Callglide chose Aculab Cloud for its Salesforce integration, and see its inherent scalability reinforcing the business growth plans of Callglide, with whom we are already seeing increasing call volumes, a sure sign of mutual success,” commented David Samuel, CEO of Aculab.

About Callglide:

Callglide brings speech recognition telephony to Salesforce, offering global presence with multilingual IVR and regional accents along with encrypted call recording!

Callglide is a Cloud PBX and Contact Centre for Salesforce. It provides a comprehensive Interactive Voice Response, (IVR) / Auto Attendant system and is highly integrated with Salesforce. As soon as an inbound call arrives Salesforce data is inspected to identify the caller and gather information useful for routing and queue prioritisation. The data from Salesforce is used to construct a personalised and efficient user journey to the correct destination, whether that be a self-service interaction with Salesforce or connection to the most appropriate agent via a queue.

About Aculab:

Aculab is an innovative company that offers deployment proven enabling technology for any telecoms related application. Its wide range of APIs serve the evolving needs of automated and interactive systems, whether on-premise, data centre hosted, or cloud-based.

Aculab offers development APIs for voice, data, fax, speech and SMS, on hardware, software and cloud-based platforms, giving users the choice between capital investment and cost-effective, ‘pay as you go’ alternatives. It also offers a range of enterprise and service provider gateways.

Many years of experience in helping to drive its customers’ success has led to over 1000 customers, in more than 80 countries worldwide, including developers, integrators and service providers, adopting Aculab’s technology for a wide variety of business critical services and solutions.

Aculab’s head office is located in Milton Keynes, UK. It has a further office in the USA.

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